A leader in the Lifestyle category at Time Inc., Real Simple influenced a company wide shift in how we covered content. We proved how powerful the category can be.
Over 61 million organic views across social media
Frosé was the #2 video for all Time Inc. in 2016, beating videos from Sports Illustrated, Time and all but one from People Magazine.
At BuzzFeed, social came first.
Every story we told was shaped for the platform it was intended. When interactions were important, we learned to subvert expectations to elicit specific responses.
